Swedish music streaming firm Spotify announced the launch of its free app and streaming service for Android and iOS on Wednesday. The move underscores the expansion of Spotify's online music-streaming service to mobile devices like smartphones and tablets.
Till now, Spotify offered free music - with advertisements - only on desktop computers; with customers wanting to bring the free music service to their mobile devices requiring to pay for on-demand connection.
In fact, Spotify's online music streaming service on mobile devices was earlier available only to premium subscribers who paid $9.99 for the privilege, or to non-subscribers via a brief free premium trial.
However, with Spotify's recent launch of a free app and streaming service for Android and iOS, mobile users will be able to stream music on their iPhone or Android-based devices. As such, the expansion to mobile devices will make Spotify much more competitive with iTunes Radio, Pandora, and other streaming radio services which already allow streaming on smartphones and tablets.
Launching the free app and streaming service for Android and iOS at a New York City press conference on Wednesday, Spotify founder and CEO Daniel Ek said: "Today we're giving people the best free music experience in the history of the smartphone and the tablet. Our very clear mission is getting more people to access and discover more great music."
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