The Wall Street Journal (WSJ) has recently reported that a new feature - dubbed `Nearby' - is being tested by popular microblogging service Twitter.
Revealing that the `Nearby' feature will essentially enable users to see tweets posted in their area, the WSJ report said that the new feature will be especially useful for people walking around the city, and interested in knowing about the happenings in the local neighborhood in real-time.
With Twitter having given its users the ability to add their location to tweets since 2010, the new `Nearby' feature is automatically switched off within an account for privacy; thereby implying that the feature has to be turned on by users if they want to allow others to see the location from where they are tweeting their messages.
According to the information shared by the executives at Twitter, the new under-testing `Nearby' feature will essentially show the users who is tweeting from a close-by location. Irrespective of whether the user tweeting the message is being followed by the other users, the additional Nearby timeline which Twitter plans to add to mobile apps will show up all tweets made close to a user's location.
Noting that the new `Nearby' feature will enable Twitter to offer more accurate targeting options to advertisers, Brian Wieser - group analyst at Pivotal Research - said that the new feature has the potential to be "incrementally interesting to some advertisers."
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