TiVo Inc, digital video recorder pioneer has publicized that it has hit a marketing alliance with retailer Best Buy to boost the number of TiVo devices available at the Best Buy's stores.

However, neither TiVo Inc. nor Best Buy divulged the financial details of the deal.

TiVo and Best Buy have the policy to explore the development of a user interface especially for TiVo DVRs purchased at Best Buy, increasing TiVo's reach. In return Best Buy will get a chance to market its digital services more effectively.

TiVo's DVRs can record any broadcast onto a computer hard drive, enabling viewers to pause, rewind, play back or replay the broad later.

About 33 percent of U. S. TV households possess some kind of DVR.

Best Buy operates in North America, Europe and China, making $45 billion in annual revenue.

In the recent trading, TiVo shares closed at $8.70, up 1.16 percent, while Best Buy shares closed at $32.75, up 1.68 percent.