Tesla is popular no doubt and its evidence comes from the growing sales of its electric vehicles. The Palo Alto, California based company's CEO and owner Elon Musk, has a big fan following and all his tweets as well as the company's ups and downs are carefully followed. The attention that this company gets is immense and all traditional car companies would do almost anything to get that kind of publicity and attention for all the moves that they make.
The other popular car companies like Toyota or General Motors need to spend billions of dollars for advertising and marketing their new models but Tesla does it with ease without spending anything on advertising.
That's a huge advantage for Tesla, which is about to unveil its Model 3 on March 30, in Los Angeles. Like the others there is no photo shoots, teaser images or hammering on the social media. For Tesla the process is simple; it will roll out its latest model on the stage followed by a twenty minutes talk by Musk and that's it.
However, this new model is very important for Tesla as it makes an attempt to get into the mass market, a diversion from its luxury cars. Last year, the company introduced its Model X SUV which gained a market with luxury buyers. The Model 3 starts at just $35,000 and is aimed to gain attention from the average car buyer.