What’s in Offer for Yahoo Bidders?

What’s in Offer for Yahoo Bidders?

Yahoo has been in trouble for a while with investors pushing for options like sale. Thus a bidding war might be brewing for the Sunnyvale, California based search engine and media company.

Reports say that the deadline for opening bids might be as soon as next week. The likely interested companies are diverse in nature like wireless service provider Verizon, tech companies like Google and publishing company Time Inc. However, once the bidding war starts the companies may find themselves in a dogfight to secure the ownership of one of the most popular digital media properties. Though the outlook appears gloomy for Yahoo and the financial situation of the company totally shattered, the questions arises why these companies would like to invest in Yahoo? Although Yahoo's revenue has dropped significantly it still ranks third in the digital media industry in the United States. In November, the number of visitors was 202.5 million, shows an analysis from comScore.

Yahoo projected steep decline in earnings and revenue for the current fiscal year which might be greater than fifteen percent. Recently Yahoo announced, the company was a expecting a quarterly loss of $4.4 billion and was planning to lay off 1,500 or more employees.

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