YouTube-Warner likely to sign a licensing agreement soon

YouTube

Going by the information forwarded by the unnamed sources 'in the know,' the nine-month licensing row between Google's video-sharing website YouTube and Warner Music Group is nearing a culmination, thereby paving the way for an agreement which will see the return of the music company's video clips to You Tube.

As per the informal reports, the likely deal between YouTube and Warner Music may be announced as early as this week. The terms of the deal will allow Warner to hold on to the right to sell ads running next to videos of its artists and keep a major share of the revenue.

Since the currently running ads to not help generate adequate revenue for Warner, the proposed deal will address the music company's key complaints against Google's YouTube. It was in December last year that Warner Music chairman and CEO Edgar Bronchial had pulled the company's music from YouTube, when the two parties failed to work out a licensing agreement.

The proposed YouTube-Warner agreement closely resembles the March deal that You Tube signed with Vivendi SA's Universal Music Group - the largest recorded music company in the world, going by sales and market share.

However, one chief difference between the two deals would be that the agreement with Warner would not create a freestanding Web site, and the music videos would remain on the YouTube. com Web site.

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