Report: Google, Microsoft in “advanced talks” with Twitter for licensing deals

Google, Microsoft, Twitter

Going by a Thursday report from The Wall Street Journal's AllThingsD Web site, the real-time search efforts of Google and Microsoft would likely be enhanced, since both the search engine biggies are involved in separate talks with Twitter about the licensing of its data feed.

The reportedly "advanced talks" pertain to the attempts of the search market rivals to work out their respective data-mining agreements with the microblogging company. The licensing deals would enable Google and Microsoft to integrate real-time Twitter feeds with their respective search engines - Google search and Microsoft Bing.

As per the information forwarded by unnamed sources to The AllThingsDigital blog, there are several types of deals being discussed by Google and Microsoft with Twitter.

The companies could either agree upon an arrangement whereby Twitter will receive an upfront payment of several million dollars; or may work out some revenue-sharing agreement which would allow Twitter to reap notable gains from the ad revenue generated from Google and Microsoft search results.

Commenting on the financial benefits that may come Twitter's way, analyst Dan Olds, at The Gabriel Consulting Co, said: "This could be a way for Twitter to make some money, and maybe more than just a little money. It finally means a business model for Twitter, or at least the beginnings of one. And, of course, it means real revenue, which is very important."

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