Microsoft taps the 'Family Guy' to sell Windows 7

Microsoft taps the 'Family Guy' to sell Windows 7

As per the media reports, on Tuesday, Microsoft will confirm a deal with News Corp.'s Fox. The deal will witness Microsoft sponsoring a TV show, which will combine a pitch for Windows 7 with the comedic stylings of "Family Guy" voices Seth MacFarlane and Alex Borstein.

The name of the show is "Family Guy Presents: Seth & Alex's Almost Live Comedy Show," which will be telecasted Sunday, November 8, at 8:30 p.m. (ET and PT). The good thing is that there would be no commercial breaks; just Windows 7 built into the story line.

A statement issued by Microsoft and Fox, specified that they expect to bring the old 'Texaco Star Theater'-style sponsorships into the 21st century. 

The show will be created by MacFarlane, creator and primary voice of Family Guy, and Borstein, voice of the series' Lois character, teamed with the folks from Microsoft, as well as Redmond's ad agencies--Universal McCann, and Crispin, Porter & Bogusky.

The companies said, "While the way people watch TV has evolved, their desire to be entertained, and marketers' need to deliver compelling content, and hasn't changed. Microsoft and Fox are joining forces to showcase how the power and simplicity of Windows 7 can enhance the content Fox viewers enjoy most, whether its comedy, drama, sports, or reality programming on TV or on the Web." 

Apart from this, Microsoft and Fox might also put on a 12-week college tour permitting students to try Windows 7 and tying in outdoor-movie nights hosted by the Stewie and Brian characters of "Family Guy."

No financial details regarding Microsoft-Fox partnership could be acquired. 

New York will witness the big launch of Windows 7 next week.
 

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