The Food and Drug Administration (FDA) said that it will soon begin to shun down any logos or labels or symbols on cereals, snacks and other food packs which may be making false claims to mislead the consumers on the benefits caused by health products.

Various labels are put by food companies on the front of the packaged products as an advertising tool to attract consumers during grocery shopping.

The commissioner of FDA, Margaret Hamburg, says that there is a concern in the agency regarding the labels that may mislead consumers about the nutritional value of their products.

An example proves this- a package carrying the popular Smart Choices label, may contain a big amount of sugar but the label mentions that there are no trans-fats but it does not say that it contains a high percentage of saturated fat. She said that both fats can raise bad cholesterol.

Mike Hughes, chairman of Smart Choices, a voluntary nutrition-labeling program, said it will work with the FDA on labeling issues and defended the program saying, "The Smart Choices Program was developed during an open and lengthy collaborative process that included some of the most experienced and accomplished professionals in nutrition science, and we note that the Smart Choices Program complies with all U. S. laws and regulations."

The announcement of the labeling crackdown followed the Congress’ consideration of health-overhaul legislation that addresses the prevention of such expensive chronic diseases.