The Roku Digital Video Player, also marketed as the Roku HD, has been one of Roku's most sought after and touted products. Two variations of the same model, which can also be seen as up-gradations of the same, have been made available by one of the world's best known and top ranked manufacturers of entertainment gadgets. The latest offerings have been christened Roku SD and Roku HD-XR, and the extended line up now offers three products. 

The Roku HD, Roku SD and Roku HD-XR are priced at $79.99, $99.99 and $129.99 respectively. Customers can choose a player which fits their needs best. Post today's announcement of new products being added, buyers can now own a Ruko player for as less as $79.99. In addition, as a limited period offer, Ruko is offering free shipping to customer who purchase the player via either Ruko's official site or Amazon. 

"We're introducing a breakthrough price point with the launch of our Roku SD player," Anthony Wood, founder and CEO of Roku, Inc said. "Additionally the Roku HD-XR is the first Netflix-streaming device to embed next generation 802.11n dual-band wireless connectivity, making it easier and more reliable than ever to start enjoying movies, TV shows, sports and the best online content available, all on the living room TV". 

The latest line of Ruko players is available for immediate sale on Roku.com and Amazon.com.