Going by a Monday report in The Wall Street Journal's All Things Digital blog, Apple has proposed a new Apple TV service that would facilitate the transmission of TV programs through the iTunes software and store across an array of hardware.

Talking about Apples' potential $30-per-month subscription service, which will likely become available next year, Peter Kafka said in the All Things Digital blog that Apple is persuading programmers to include their shows in the proposed subscription through iTunes.

Saying that the latest Apple strategy of a subscription-based the service appears to be a well-though-out one, Kafka added that the service will not only give the consumers lower bills, but also provide them with an 'anywhere' access to TV shows, sans the requirement of any other device.

Kafka said that even though TV networks are somewhat wary that a new Apple TV subscription service might upset their current relationships with fees from traditional cable providers, the subscription approach actually falls in line with the present-day scenario.

Speaking in technological terms, the subscription strategy is hand-in-glove with the rapid rise of digital streaming, which enables consumers to view content directly from the Internet, rather than storing its copy on the hard drive of some device. This glitch-free streaming of the content fits better with people looking to get their digital video on the most convenient screen!