King of the search engine market, Google Inc., today unveiled a search engine, called Google Commerce Search, the services of which have been specifically designed for e-commerce websites. The company's launch has come just in time for the holiday season, and is aimed at making online shopping easier for users.

A search engine for sites of online retailers and companies of all sizes, the new launch includes features like spell check, synonyms, sorting and parametric search, among others. The development is being seen as a direct result of Google's biggest rival, Microsoft's Bing search engine putting in more efforts to better serve online shoppers.

"We're excited to bring Google Commerce Search to market in time for the holidays", said Dave Girouard, president of Google Enterprise, in a statement. "To date the technology powering retail website stores has not kept pace with innovation in search. Google Commerce Search will help customers find accurate results extremely fast, to the benefit of retailers and customers alike".

Google has shared that Birkenstock USA has become the first firm to use Google Commerce Search.