Going by the most recent search market data forwarded by market research firm comScore Inc, Google maintained its US core search market lead in October, and Microsoft’s Bing gained additional market share during the month.

Reporting a 4 percent month-on-month increase in core searches, Internet search giant Google boasted a 65.4 percent of the US search market, while the upstart Microsoft site Bing handled 8 percent more searches, with its 9.9 percent market share for the month almost cracked the 10 percent market share barrier.

With the total core search market growing by nearly 3 percent to 14.31 billion queries, both Google and Bing posted 0.5-percentage-point gains in their search market share, vis-à-vis the September figures.

Both the companies largely benefited at the cost of loss of loss of Yahoo’s market share – Yahoo, reporting 18 percent share, fell 0.8 percentage points compared to the September figures.

Speaking in specific terms, while Google continued to lead the search market in October too, with 13.51 billion searches; Yahoo and Microsoft respectively reported 2.66 billion and 1.46 billion searches for the month.