As confirmed by Dow Jones, the publisher of the Wall Street Journal, the company is looking to merge its two largest business divisions, with the aim to take its efforts under the parent firm New Corp, to garner more co-operations at the company, further.

Under the terms of the merger, the consumer media unit, which has the Journal, MarketWatch, Barron's and other publications under its wing, is all set to fuse with the enterprise media group, which is responsible for overseeing Dow Jones Newswires, the Factiva database service and other news, information and data products will are sold mainly to financial institutions and other business people.

Before News Corp acquired it, the Dow Jones business group generated nearly two-third of the company's total operating income. Financial results for Dow Jones are, however, not reported by News Corp anymore.

Since News Corp took over Dow Jones about 2 years back, the company has been pushing the employees of Journal, Dow Jones and MarketWatch to work together and more closely.

With the merger, Todd Larsen, Chief Operating Officer of the consumer media group, will takeover as the President of Dow Jones.