Clearly looking to retain its dominance over arch-rival Advanced Micro Devices (AMD) in the computer chip market, and anticipating a soaring chip demand, Intel introduced a flurry of new computer chips - four Core i3, eight i5, and five i7 chips - at its press conference at the Las Vegas Consumer Electronics Show (CES) on Thursday.

Designed for desktops, mobile computing and integrated devices, the new Core microprocessors are the first 32nm processors from Intel, and are based on the chip maker’s Arrandale and Clarkdale technology. Equipped with Intel’s Hyper-Threading technology, the newly-introduced chip will facilitate a multitasking experience.

While the new i5 and i7 Core processors also boast Intel’s Turbo Boost technology for automatically-accelerated performance; the entry-level i3 Core processors, though lacking Turbo Boost, feature built-in HD graphics support.

Though detailed pricing of the new Intel Core microprocessors is still awaited, the top-of-the-line i7-620M Core will likely cost $332; while the top i% chip - i5-530 Core – will cost $113.

Noting that Intel expects to exploit the new opportunities that the world of hyper-connected products has unfolded, the company’s CEO Paul Otellini said at the CES: “We're on the cusp of a new era in computing -- an era of personal computing essentially where we have many devices for every person, where computing is increasingly integrated into every aspect of our lives.”