Advertising Sector

Benefits AI in social media marketing

Benefits AI in social media marketing

If you want to increase the profitability of your business, then introducing artificial intelligence is one of the best options. It is based on the idea of machine intelligence.

It’s a Lipstick Commercial

It’s a Lipstick Commercial

After releasing several trailers of the commercial, Christian Dior has finally released the full version of the lipstick commercial. This commercial features Kate Moss.

Advertising Regulators to Revise Current Terms

Advertising Regulators to Revise Current Terms

The Advertising Standards Authority has asked the Committee of Advertising Practice and the Broadcast Committee of Advertising practice to review the current rules. This review is especially, to be focused on using the term `unlimited' in an advertisement given by the fixed and mobile operators.

NZ Bus Refuses to Allow Displaying of Ads by Atheist Lobby Group

Atheist Lobby Group

A group promoting atheism has shared that after having raised thousands of dollars to display advertisements on buses, NZ Bus is now refusing to allow them on their vehicles.

Chances are that the Atheist Bus Campaign will now take the issue to the Human Rights Review Tribunal.

IDC: Online ad spending contracted 5% worldwide in Q2

IDC

IDC has reported that online advertising contracted 5% worldwide in the second quarter, while United States witnessed a drop of 7% in online ad spending during the same period.

According to IDC, spending on Internet ads was recorded at $13.9 billion, down from $14.7 billion in the same quarter a year ago.

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