Nissan to skip auto shows in Detroit and Chicago
In the latest move to cut its marketing budget in the tight auto market, a major automaker - Nissan Motor Co - has decided to skip the Detroit and Chicago auto shows, which are costly trade events designed to showcase upcoming vehicles.
Alan Buddendeck, a Nissan spokesman, said the company had decided to skip the Detroit show and the Chicago show, held in February, after reviewing planned marketing spending. Incidentally, Nissan is not the only automaker to pull out of the Detroit show. Over the weekend, The Detroit News reported Mitsubishi Motor Co. was also withdrawing, as was Porsche AD.
Citing the other reason for pulling out, the No. 3 Japanese automaker said it has no major product launches in the near future. The announcement comes after made a splash at the Los Angeles Auto Show last week, where it launched three new products - the Nissan Cube, an updated 370Z and a low-priced Versa sedan. Its Infiniti line unveiled its G37 convertible.
In a keynote speech at the LA show, Carlos Ghosn - head of both Nissan and its alliance partner Renault SA - said that the priority for his companies was to conserve cash during a steep downturn in sales of still uncertain duration.
General Motors Corp. and Chrysler had scaled back their presence at the LA show. They unveiled no new vehicles and held no press conferences. Moreover, GM has also cut spending on motorsports endorsements, and dropped plans to advertise during the Super Bowl and the Academy Awards.