Google TV promises some “cool” stuff

Google TV promises some “cool” stuff

Google’s marketing jargon for its Google TV product, which clearly aims at signifying a bright future for Google in the living room, goes thus: “The coolest thing about Google TV is that we don't even know what the coolest thing about it will be”!

With the promotion highlighting that Google TV promises some “cool” stuff, Google is apparently trying to suggest that the TV and Web are interconnected in such a way that people need not switch inputs on their TV sets to benefit from both.

In fact, Google’s new software platform does boast some good stuff for high-definition TVs, what with a universal search feature that makes the most of Google’s traditional strengths while allowing users to prowl the Internet for video entertainment. Moreover, the integrated version of the Google Chrome browser supports modern Web video standards such as Adobe Flash 10.1 and HTML5.

Google TV has a notable lineup of preloaded apps and websites that have been optimized for the big screen. These include free and subscription offerings from CNBC, CNet, HBO Go, Napster, NBA Game Time, Netflix, YouTube Leanback, Twitter, The Onion, Pandora, Vevo, and USA TODAY.

In all, Google TV appears to be a mixed bag, especially as it faces competition from other consumer electronics and TV rivals – including Boxee, Apple, Microsoft, Roku, Samsung, TiVo, Panasonic, Vizio, and Yahoo - who sell boxes of services that in one way or another give the users the Internet advantage on TV.