ComScore study: Apple’s iPhone is the top choice for mobile gaming
It’s the smartphone that is currently leading in the gaming arena; it’s the phone that has edged out Razr in mobile gaming; it’s top selling gadget in the United States; it is Apple’s iPhone; Well, that’s what a new comScore study found.
ComScore study found that mobile gaming is surging in popularity and smart phones, like iPhone and BlackBerry Curve, are leading in mobile gaming. According to the study, the use of smartphones like iPhone and BlackBerry has dramatically surged in mobile gaming, which was once dominated by the phones like, the Motorola Razr.
The study revealed that six of the top 10 phones used for mobile gaming are smartphones, with the 8GB iPhone 3G at no. 1, followed by the original 8GB iPhone at no. 2, the 16GB iPhone 3G at no. 3, and the original 16GB iPhone at no. 7. The other phones in the top 10 include the BlackBerry Curve 8330, BlackBerry Curve 8310, the "smartphone-like" Samsung Instinct M800, and LG VX10000 Voyager.
In a statement, ComScore senior analyst Mark Donovan said, "The rapid growth in smartphone adoption in the United States has provided a boost for mobile gaming, as 34% of those downloading a game in November did so using a smartphone. Last year, not one smartphone appeared in the top 10 devices used for mobile downloads. This year six out of 10 are smartphones, excluding devices with smartphone-like functionality, such as the Instinct and Voyager, which also make appearances."
The study discovered that mobile game downloading via smart-phones nearly tripled, in November 2008, from 734,000 to nearly three million, and 32.4 percent of the smartphone owners reported that they downloaded games using Apple’s iPhone, compared with a market average of 3.8%.
The study found that Apple iPhone users accounted for 14% of mobile game downloads. Certainly, the iPhone 3G grew in popularity because of its touch screen, robust processor, and 3-D graphics capabilities.
According to the ComScore study, overall, 8.5 million people, or 3.8% of mobile subscribers downloaded a game in November, while 20.5 million, or 8.9%, played a downloaded game.