Facebook – the second Internet


With Facebook apparently constructing a network that chiefly focuses on the interactions of its over 500 million users, some Internet watchers are of the opinion that the social network is challenging Google’s supremacy by aiming to bring about a radically-different approach pertaining to the online activities of people.

Compared to Google, which delivers search results on the basis of algorithms which take the users’ Web history into account, Facebook boasts a much richer level of personalization based on the users’ own “likes” as well as the suggestions of Facebook friends.

Facebook founder and CEO Mark Zuckerberg, who calls the social network’s interactions-centered concept as the “social graph”, said during an interview with the “60 Minutes” CBS show: “I think what we've found is that when you can use products with your friends and your family and the people you care about they tend to be more engaging.”

Picking up on Zuckerberg’s favorite phrase, Lou Kerner, a social media analyst at Wedbush Securities, said that the “social graph” is incredibly broad as it includes what users do, what they like, the people they know and their likes, as well as the companies that users interact with.

Talking to AFP, Kerner said that, in his opinion, Facebook is essentially the ‘second Internet’, which probably is more valuable than the first because of the reason that the users are all interconnected on it.


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