William Hill enjoys rise in revenue
According to some reports, yesterday it was known that William Hill has seen a rise in the profits of the previous year. The increase in the profits was mainly due to the betting on internet. Another factor which played a significant role in the rise of the profits was the new machines of gaming. The revenues in the earlier part of the present year of 2011 also experienced a growth. There was a rise in the operating profits of the bookmaker in the year 2010 till the month of December. The operating profits has risen by 7 per cent and thus reached a total of 276.6 million pounds in the previous year of 2010. The revenues that were enjoyed by the bookmaker were of 1.07 million pounds. The takings of William Hill online took a leap of about 24 per cent and reached to 251.5 million pounds.
The amount did wager up by about 57 per cent on a year – on – year basis. The incorporation saw a rise of about 114 per cent from the “in – play betting” owing to the adverts that were telecasted during televised sports. The chief executive officer Mr. Ralph Topping pointed out in a statement the cause behind the underpinned growth. He said that one of the reasons for the underpinned growth was the continuous investments of the company. He also said that the amounts wagered that were doubled did attract the customers. The customers welcomed the innovations. As per some reports it was disclosed that the bookmaker saw an increase in the net revenue for the eight weeks till 22nd February in the present year of 2011. The net revenue jumped up by about 9 per cent when it is compared with that of the previous year. The revenue generated online was also up by 22 per cent. Both the sectors enjoyed the benefits from the customers as they increased the size of bets made by them.
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