Why did Hulu pull its content from TV.com and Boxee?

What went awry between Hulu and TV. com? What made Hulu suddenly pull its content from Boxee? Well, there are a lot of such questions that tech savvy people have been discussing this week.

Certainly, Hulu's decision to pull its content from TV. com and Boxee was surprising.

In a blog post on Wednesday, Hulu executives wrote, "They have asked Boxee to remove their content--starting on Friday-- because their content partners don't want their material to appear on the service. Hulu has more than 100 content providers, but my sources say the compan Hulu vanishes from TV. com and Boxee

Hulu CEO Jason Kilar said, "Our content providers requested that we turn off access to our content via the Boxee product, and we are respecting their wishes."

Hulu representatives declined to offer further comments. Now, there is a great deal of guess work and dead reckoning going on over "Why did really Hulu do that?"

Some opine that Hulu's move has something to do with big cable companies of pressuring TV networks and film studios to scale back the content they provide Web services, but why Hulu, TV. com, Boxee; there are a lot of other websites that could be easy targets. Some techies speculate that "Hulu could be scaling back the number of sites that offer its videos to take more of a walled-garden approach."

According to a web article published after Hulu's decision, "The reality is, we are starting to see the beginning of cord-cutting. People will choose not to buy subscription video if they can get the same stuff for free." Yes, this makes some sense. According to the sources close to Hulu, the website is reviewing its content distribution strategy, and it is considering scripting some new deals.


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