IDC: Phablet shipments in 2013 Q2 exceeded shipments of portable PCs and tablets

IDC: Phablet shipments in 2013 Q2 exceeded shipments of portable PCs and tablets

According to the latest statistics released by market research firm IDC on Friday, the shipments of phablets - smartphone-cum-tablet devices with 5-7 inch screen - surpassed the shipments of portable PCs and tablets, for each device category individually, in the Asia-Pacific region during the 2013 second quarter.

Going by the IDC figures, a total of approximately 25.2 million phablets were shipped by device makers in the April-June quarter. The quarterly shipment figures of phablets almost exceeded the shipments of both portable PCs and tablets combined --- with shipments of portable PCs in the reporting quarter being 12.7 million; and those of tablets being 12.6 million.

Moreover, not only did the phablet shipments in the second quarter overtake the shipments of portable PCs as well as tablets, but also witnessed a nearly 100 percent increase over the phablet shipments in the 2013 first quarter; and an astounding 620 percent increase over phablet shipments in the 2012 second quarter.

As per the IDC statistics, South Korean device maker Samsung holds almost 50 percent of the phablet market in the Asia-Pacific region, including Japan. The company has recently announced the launch of Galaxy Mega 6.3; and is scheduled to unveil the Galaxy Note 3 at the forthcoming IFA event in Berlin.

Meanwhile, against the backdrop of the increasing popularity of phablets in the Asia-Pacific region, IDC said: "Phablets have proven to be more than just a short blip of a fad and will drive the region."


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