Nissan forays into wearable tech arena with Nismo Watch launch
In an unveiling that could mark a significant advance towards greater connectivity in cars, automaker Nissan has launched a smartwatch which is capable of monitoring the performance of a vehicle and its driver.
The Nissan smartwatch - called the Nissan Nismo Watch - was unveiled by the car manufacturer ahead of the Frankfurt Motor Show, which is scheduled to run until September 22. The launch of the Nismo Watch by Nissan marks the automaker's foray into the wearable technology arena.
Fairly akin to a traditional smartwatch, the Nissan Nismo Watch can measure the user's heart rate, temperature and other biometrics. In addition, the device also enables the users to keep the performance of their cars in check, including average speeds and fuel consumption. Moreover, it can also access vehicle telematics and performance data while on the track.
With Nismo being Nissan's motorsport and performance division which is responsible for supercars, race cars and incredibly tricked-out performance kits, the Nissan Nismo watch will initially be aimed at the drivers of Nissan Nismo cars.
Meanwhile, terming "connectivity" as the "new battleground for car manufacturers," Chas Hallett - editor-in-chief of What Car? - said, about the Nissan Niomo Watch: "In-car internet is coming and now with consumer electronics focusing on watch-based connections, Nissan is getting ahead of the game and joining the two together very cleverly."