Lithium Technologies acquiring social-media gauge Klout for nearly $100 million

Lithium Technologies acquiring social-media gauge Klout for nearly $100 million

In a new acquisition first reported by tech news site Re/code, marketing firm Lithium Technologies is close to an acquisition deal with social-media measurement business Klout.  The report, citing unidentified sources, has revealed that the deal has not been signed as yet, but it appears to be on the cards.

According to the Re/code report, San Francisco-based Lithium Technologies will probably pay more than $100 million - in cash and shares - to acquire the privately-held Klout, which is also based in San Francisco.

The Re/code report about the imminent acquisition of Klout social-media gauge by Lithium Technologies is a noteworthy disclosure because while Lithium is the developer of software which allows businesses to create their own social networks and online communities, the Klout technology has chiefly been designed to access users' influence on social media, on a score scale of 1-100.

Klout has recently overhauled its website with the aim of giving the users the ability to build their brand as well as connect with more users; thereby leading to closer relationship between Klout and its influential users.

The acquisition of Klout by Lithium Technologies will potentially lead to the amalgamation of Lithium's social-media focused customer-service business with Klout's analysis of the social-media know-how of brands and individuals.