Uber Needs to Mend Ways to Correct its Image

Uber Needs to Mend Ways to Correct its Image

When Uber took the war on critic journalists it must have also thought of how that could tarnish the image of the car sharing service. Already much has been in the news regarding its shady competitive practices along with disregard for the expected privacy of the customers. That is not all the much talked about issues regarding how it exploits of its drivers and its creepy corporate culture has also not missed the eyes of people.

Accompanied by the protest that suggested targeting the journalists who were critical about the company's operations many customers have started to delete the app en masse. Some outlets have even started publishing a step-by-step guide on how one can completely remove account information.

Uber has been currently left with a mess for its PR reputation and all its damage control attempts so far have been majorly ineffective. The company's investor Ashton Kutcher also made a big mistake in this regard when tweeted his support for Uber for looking for ways and means to disgrace the critics of the start-up.

To gain its image back and solve the basic problem with their corporate culture, Uber would need to bring in some changes in the way they operate. Faster the better or else the service can see many of its customers moving to its rival Lyft.


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