Report: Facebook’s popularity among US teens dropped 88% in 2014
According to a report based on a survey carried out by research firm Frank N. Magid Associates, the popularity of Facebook social network among US teenagers has again witnessed a plunge.
Going by the statistics shared in the report, there was an 88 percent fall in the use of Facebook by US teens aged between 13 and 17 years in 2014.
The reported drop in the percentage of US teenagers using Facebook this year underscores the fact that Facebook's popularity among US teens has plunged for the third consecutive year. In 2012, the social network's popularity among US teens had dropped 95 percent; and, in 2013, it had fallen 94 percent.
Moreover, the report has also revealed that, in 2014, Facebook's popularity decreased among all the other age groups also, as well as in total. As per the statistics, Facebook's popularity fell 90 percent in 2014; as against 93 percent in the last two years.
Despite the fact that figures from the last couple of years have showed that Facebook is apparently losing appeal among teenagers, Facebook's Chief Operating Officer Sheryl Sandberg had asserted in a November last year statement that "the vast majority of US teens are on Facebook, and the majority of US teens use Facebook almost every day."