Consumer Advocates Urges Federal Investigation Saying that YouTube Kids Uses Unfair Business Practices and Deceptive Advertising
According to some consumer advocates the YouTube Kids mobile app uses deceptive advertising and that is an unfair business practice in the kids entertainment arena and they are seeking investigations from the federal regulators.
When, YouTube parent Google introduced this all new app just six weeks ago in February, it called the app as a "safer" place where the kids coild explore videos as it was limited to "family-focused content."
However, the consumer activists opine that the YouTube Kids app is overfed with advertisements alng with product placements in such a way that it becomes difficult to differenciate between the real entertainment and adverts.
On Tuesday, the activists wrote a letter to the Federal Trade Commission saying that digital media should also be subjected to the similar rules followed by the television, where the kid's programmes have limited commercial contents.
The complaint said, that in the app, ads are often immediately played before the videro content or after it and there is no division between the contents of the channel such as Thomas and Friends and Sesame Street and the commercials.