Verizon takes up a Bold Digital Strategy Venturing into Content Production and Advertisement Platform
Verizon is no longer contented to be simply a wireless provider. With its wireless business reaching a flat terrain, the company is making new moves, reinventing itself. It is now venturing into new horizons with becoming a content producer and an ad platform too.
Verizon in the past few months has made quite a few announcements which hint that the company is planning a premeditated strategy to take up digital revolution in media and entertainment. In this particular industry the companies which undertake sweeping innovation to disrupt themselves generally prove to be successful.
Verizon acquired AOL, earlier in the year with its popular ad platform and assets related to content such as the Huffington Post.
Earlier this month, Verizon's AOL purchased Millennial Media for $238 million. It is a mobile ad and app monetization company based in Baltimore and has offices in Boston, London, Singapore, New York City and San Francisco.
Millennial provides ads to almost 65,000 apps and this purchase adds to the growing ability of Verizon helping it to compete with others who are in the business of mobile advertising space.