Facebook to marginalize “clickbait” news stories from publishers in its news feed
On Thursday, social network Facebook announced that it is bringing about a change to its news feed algorithm, so that "clickbait" news stories from publishers can be marginalized in the news feed.
According to the details shared by Facebook, the company has developed software that has the capability to analyze the text of news headlines for identifying what it considers to be "clickbait" headlines --- that is, certain type of manipulative or misleading headlines which "withhold or distort information."
Revealing that the software which can identify "clickbait" headlines will be incorporated into the company's news feed ranking system, Facebook said that news stories with "clickbait" headlines will be downgraded, so that they appear less frequently in users' news feeds.
In other words, links to a specific page or Web domain which produces more "clickbait" headlines will appear less often in the news feeds of Facebook users.
About the news feed algorithm change being made by the company, Facebook's Product Management VP Adam Mosseri said: "We want publishers to post content that people care about, and we think people care about headlines that are much more straightforward."