Adblock Plus updates its software to circumvent Facebook’s anti-ad-blocking mechanism

Adblock Plus updates its software to circumvent Facebook’s anti-ad-blocking mech

In a Thursday announcement, leading anti-ad company Adblock Plus said that it is rolling out an update to its ad-blocking software, to circumvent the anti-ad-blocking mechanism which was announced by social network Facebook on Tuesday.

The new anti-ad-blocking mechanism introduced by Facebook essentially renders ad-blocks useless on its site on desktops because it loads the site in such a way that it becomes difficult for ad-blockers to differentiate between ads and regular content.

The updated software which Adblock Plus -- an open-source ad-blocking community -- has released as a workaround to Facebook's anti-ad-blocking mechanism is, going by the results of the early tests, working quite smoothly.

However, since the anti-ad-blocking software has not been profoundly tested by Adblock Plus, the company has warned that the software, while blocking ads, might also block publishers and other organic posts which the users may otherwise be interested in.

Moreover, Adblock Plus has also said in a Thursday blog post that the rollout of the anti-ad-blocking filter by the company will apparently trigger a "back-and-forth battle" between the open source ad-blocking community and Facebook; and added that ".it's very possible that Facebook will write some code that will render the filter useless - at any time. If that happens, the ad-blocking community will likely find another workaround, then Facebook might circumvent again, etc."