Samsung acquires Viv Labs, the startup behind a next-gen AI assistant

Samsung acquires Viv Labs, the startup behind a next-gen AI assistant

According to recent reports from TechCrunch and CNBC, bigwig South Korean device maker Samsung has acquired a startup called Viv Labs, the company behind the next-generation artificial intelligence (AI) assistant called 'Viv.'

The financial terms of Samsung's acquisition of Viv Labs has not been officially disclosed.

Viv Labs was co-founded in 2012, by Dag Kittlaus, Adam Cheyer and Chris Brigham --- the trio that created the Siri personal assistant which tech biggie Apple acquired in 2010. All three quit Apple in the years after Siri's acquisition; and have been working on the Viv AI assistant since then.

The Viv AI assistant was publicly displayed by Viv Labs at the Disrupt NY event held in May this year. The product impressed the audience at the event because of its capability to successfully handle a series of complex user requests.

Going by the indications, Viv is apparently a more extensible and more powerful version of Siri.

Meanwhile, despite the acquisition, Viv Labs will reportedly continue to operate as an independent company, providing services to Samsung and its numerous platforms.


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