Google plans to ban fake-news websites from using AdSense
Tech giant Google has revealed in a Monday announcement that websites which host fake news will be banned from using the company's online advertising service.
The move announced by Google is chiefly related to the Google AdSense ad-selling software which is used by independent web publishers who pay Google for displaying advertisements on their sites, and thereby generating revenue when users see or click on those advertisements.
Google's decision to ban fake-news websites from using the Google AdSense system is an indication of apparent efforts by tech firms to address an intensifying controversy about misinformation on the Internet.
In announcing its plans to ban of fake-news websites from using AdSense, Google said that the move will cover websites which distribute false news. As such, the move will add on to the company's existing policies which prohibit misleading ads -- including promotions for counterfeit goods and weight-loss scams -- from its system.
In a statement related to Google's Monday move, company spokeswoman Andrea Faville said: "Moving forward, we will restrict ad serving on pages that misrepresent, misstate or conceal information about the publisher, the publisher's content or the primary purpose of the web property."