Reuters/Ipsos poll: Samsung brand not hurt by Galaxy Note 7 recall in US

Reuters/Ipsos poll: Samsung brand not hurt by Galaxy Note 7 recall in US

According to the results of a Reuters/Ipsos opinion poll released on Sunday, the willingness of US consumers to purchase Samsung Electronics smartphones has not been affected by the company's Galaxy Note 7 fiasco.

The Reuters/Ipsos opinion poll was conducted online, in English, during the period between October 26 and November 9, 2016, in all 50 US states. The participants of the poll included 2,375 consumers who owned Samsung handsets and 3,158 consumers who owned iPhones.

The poll was chiefly carried out to gauge how much interest consumers showed in purchasing Samsung's handsets, and not how much their decisions have been affected by the company's recall -- and subsequent discontinuation -- of the potentially-explosive Galaxy Note 7 handset.

Going by the poll's results, consumers who knew about the Note 7 recall were as interested in purchasing Samsung handsets as those who were not aware of the recall.

The poll results revealed that among the consumers aware of the Note 7 recall, 27 percent said that they would first consider a Samsung handset if they were to purchase a phone. On the other hand, among consumers unaware of the Note 7 recall, 25 percent said that a Samsung handset would be their first preference.

The poll results also showed how loyal Samsung's customers are to their brand; with nearly 91 percent current users of Samsung handsets likely to purchase another Samsung device.


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