US online shoppers made $1.2B of purchases via mobile devices on Black Friday

US online shoppers made $1.2B of purchases via mobile devices on Black Friday

According to estimates released recently by Adobe, Black Friday 2016 marked the first-ever billion-dollar mobile shopping day in the US history; thanks to the $1.2 billion worth of purchases made by online shoppers via their smartphones and tablets.

The estimates released by Adobe underscore a 33 percent year-on-year increase in total mobile sales for Black Friday 2016 as compared to last year.

Going by Adobe's overall predictions, this year's Black Friday -- the one-day shopping event for which retailers offer massive discounts on several products, online and in store -- recorded $3.34 billion in total online sales.

The estimates released by Adobe with regard to Black Friday 2016 clearly highlight the fact that consumers in the US - which is lagging behind in mobile commerce as against some international markets like China - are becoming increasingly comfortable when it comes to making online purchases with the help of their mobile devices.

It is also apparent that mobile commerce in the US is being greatly helped by payment methods like Apple Pay, Android Pay and PayPal One Touch, which simplify the checkout experience for consumers making payments through mobile devices.

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