Adobe: Total two-day sales starting on Thanksgiving in US touched $5.3B

Adobe: Total two-day sales starting on Thanksgiving in US touched $5.3B

In a recently released report, Adobe Systems has revealed that the total sales recorded by the US retail sector during the two-day shopping event -- which started on Thanksgiving last Thursday, November 24 -- stood at $5.3 billion.

The total amount of $5.3 billion generated by retailers as a result of Thanksgiving and Black Friday shopping this year marked an 18 percent increase over the total sales recorded during the same two-day shopping event last year.

With regard to the highly noteworthy Thanksgiving and Black Friday sales this year, online retail giant Amazon said that most of the best Black Friday deals offered on its website heat up during the "Turkey 5" --- the five shopping days from Thanksgiving till Cyber Monday.

About the frenzied sales during the "Turkey 5," Amazon VP Steve Shure said: "Customers want to shop anywhere, any time, and any way, especially during the five super popular days for online shopping running from Thanksgiving through Cyber Monday."

Meanwhile, as per the latest statistics released by retail data provider ShopperTrak, the Black Friday 2016 shopping event recorded a notable 33 percent increase - touching an all-time high of $1.2 billion - in customer spending via mobile devices in the US.


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