Apple makes first public statements about its self-driving car effort

Apple makes first public statements about its self-driving car effort

In a November 22-dated letter addressed to the US National Highway Traffic Safety Administration (NHTSA), tech giant Apple has officially, for the first time, made public statements related to its much-reported 'Project Titan' self-driving car initiative.

In its letter to the NHTSA, Apple has publicly confirmed its much-rumored efforts in the self-driving car arena. Going by the indications, the company is apparently interested in self-driving software, rather than designing of building a self-driving car.

Shedding some light on Apple's plans, the company's Product Integrity Director Steve Kenner has written in the letter that the company is "excited about the potential of automated systems" in transportation as well as several other areas.

Kenner further asserted that machine learning is being used by Apple in order to offer "smarter, more intuitive, and more personal" devices and services; and added that the company is making huge investments in the study of machine learning and automation.

With Kenner suggesting that Apple is evidently focused on the software for controlling self-driving cars, Gartner analyst Mike Ramsey said in reference to Apple's plans: "You could interpret this as a sign that they're trying to invest where they feel like they can still make a difference, whereas building a car might be something they found really may not be worth it to them."


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