Magic Leap CEO responds to critical report about the company’s mixed reality product

Magic Leap CEO responds to critical report about the company’s mixed reality pro

In a Friday blog post, secretive startup Magic Leap's CEO Rony Abovitz issued a public message related to the company's not-much-known augmented reality/mixed reality product. The message marked Magic Leap's indirect response to The Information's critical story - published on Thursday - about the hype surrounding the product.

Abovitz said in his message that he does not get "precious about anything," and added that Magic Leap's mixed reality device will be much better than the rival devices currently available on the market.

Abovitz talked specifically about Magic Leap's mixed reality device in the blog post in an attempt to rebuff The Information's report which drew attention to the company's less than impressive demo of the device.

The report had said that the first prototype of Magic Leap's mixed reality device - used in a demo for fund-raising purposes - hardly had the likelihood of a reasonable inclusion in a commercial product. The report also asserted that "Magic Leap may have oversold what it can do."

Against the backdrop of the critical report, Abovitz said that the units of the mixed reality device currently being built by Magic Leap are for some significant parameters like "engineering and manufacturing verification/validation testing, early reliability/quality testing, production line speed." Abovitz further added that "There is also a lot more going in our development of software, applications, cool creative experiences and overall operational readiness. Stay tuned - the fun is just beginning."

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