Flurry: Apple and Samsung missed smartphone sales opportunities this holiday season

Flurry: Apple and Samsung missed smartphone sales opportunities this holiday season

In its Wednesday issued annual report, research firm Flurry Analytics has revealed that bigwig smartphone vendors Apple and Samsung apparently missed smartphone sales opportunities in the 2016 holiday season.

According to the report, the missed 2016 holiday smartphone sales opportunities by Apple and Samsung is evident from the fact that neither of the two companies recorded any dramatic increase or decline in their smartphone sales this holiday season.

The data shared by Flurry in its latest report shows that Apple's iPhone and iPad accounted for nearly 44 percent of all mobile activations during the critical holiday shopping period spanning from December 19 to December 25, 2016; while the smartphones and tablets manufactured by Samsung accounted for 21 percent of the mobile activations in the same period.

In comparison, during the same ‘week leading up to Christmas’ period in 2015, Apple’s mobile devices had accounted for 49.1 percent of all mobile activations; whereas Samsung’s mobile devices had accounted for 19.8 percent of the activations.

Along with revealing that the 2016 holiday season did not provide much joy for either Apple or Samsung, the latest Flurry data also shows that the activation of Apple and Samsung mobile devices during this year’s holiday shopping season was notably more than the activation of mobile devices manufactured by rivals, like LG, Huawei, Motorola, and Amazon.

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