Forrester report: Social networking becoming increasingly popular with 35-plus people!

Forrester Research

According to the findings of a new study by Forrester Research, social networking is fast gaining as much popularity with the adults as it has had with the younger lot, comprising teenagers and people in their twenties!

The recent Forrester report - "The Broad Reach of Social Technologies" - corroborates the earlier findings that there has, of late, been increasing participation of the 'older-than-35-years' people in the social networks. The report is based on a May survey of 4,455 American adults aged between 18 and 88 years.

The report says that though younger people are more into the social networking activity, the older ones too are chipping in strongly; so much so that the participation of 35 to 54 year olds has shown an increase of 60 percent during the last one-year period.

Commenting on the findings of the report, author Sean Corcoran, a Forrester analyst, said: "Now more than half of adults aged 35 to 44 are in social networks. 70% of online adults, ages 55 and older, tell us they tap social tools at least once a month; 26 percent use social networks and 12 percent create social content. As a result, social applications geared toward older adults will now reach a healthy chunk of their audience."

While social networkers above 55 years were essentially 'spectators, those aged 35-54 could be described as 'joiners' and 'creators.'