Toyota Kirloskar Motor has announced a price cut for its popular SUV, the Fortuner, following adjustments in the Goods and Services Tax (GST) structure. The revision, aimed at aligning taxation with market dynamics, has effectively reduced the cost of ownership for one of India’s most sought-after premium utility vehicles. Industry observers suggest that the price correction could further strengthen the Fortuner’s dominance in the SUV segment, where it already commands a significant market share, while also intensifying competition among rival brands in the Rs. 30 lakh–Rs.