Amazon has expanded its ultra-fast delivery service, Amazon Now, to select neighborhoods in Mumbai, following successful launches in Bengaluru and Delhi. The service promises deliveries of everyday essentials—including groceries, personal care items, and electronic accessories—within 10 minutes. To support this rapid delivery model, Amazon has established over 100 micro-fulfillment centers across the three cities and plans to add hundreds more by the end of the year. This expansion positions Amazon to compete directly with established players in India's burgeoning quick-commerce sector.