German luxury carmaker Audi reported a steep 63% decline in its India retail sales during the first half of 2025, delivering just 2,128 units compared to 2,477 units during the same period last year. The downturn is attributed to rising vehicle prices, currency-driven cost pressures, and macroeconomic headwinds from global geopolitical instability. Despite the slump, Audi remains optimistic about the Indian luxury auto market, particularly with the upcoming festive season.