Toyota

By Eknath Deshpande , 10 March 2026

Japanese automaker Toyota Motor Corporation is intensifying its focus on India’s fast-growing sport utility vehicle market by introducing a series of new SUV models tailored to evolving consumer preferences. As demand shifts toward spacious, technology-driven vehicles, the company is strategically expanding its lineup to strengthen market share and reinforce brand presence. Flagship offerings such as the Toyota Fortuner and newer entrants like the Toyota Urban Cruiser Hyryder highlight Toyota’s emphasis on hybrid technology, fuel efficiency, and premium features.

By Eknath Deshpande , 26 September 2025

Toyota Kirloskar Motor has announced a price cut for its popular SUV, the Fortuner, following adjustments in the Goods and Services Tax (GST) structure. The revision, aimed at aligning taxation with market dynamics, has effectively reduced the cost of ownership for one of India’s most sought-after premium utility vehicles. Industry observers suggest that the price correction could further strengthen the Fortuner’s dominance in the SUV segment, where it already commands a significant market share, while also intensifying competition among rival brands in the Rs. 30 lakh–Rs.