Sahaj Insurance has entered into a strategic distribution partnership with Life Insurance Corporation of India (LIC) to expand its reach and enhance customer access to insurance products. The collaboration aims to leverage LIC’s extensive distribution network across urban and rural India, providing Sahaj Insurance with broader market penetration and increased policy uptake. The partnership aligns with Sahaj Insurance’s growth strategy to diversify offerings and improve financial inclusion, while LIC benefits from an expanded portfolio of insurance solutions to offer clients.